The start-up project led by Dr. Marcel Hövels and Dr. André Neff took part in an exclusive pitch event organized by Südzucker AG, Europe's largest sugar producer, on 28 November. Südzucker AG provides comprehensive support for innovative start-ups and was recently presented with the “EIT Food Corporate Startup Collaboration Award” at the Next Bite in Rome. The exchange initiated by EIT Food at the Belgian company site in Tienen gave participants in the EIT Food Entrepreneurship Program a platform for their innovative solutions. Sweethoven Biotech used this opportunity to present the advantages of its fiber-based sugar alternative not only to Südzucker but also to other well-known companies in the food industry. Representatives from the Martin Braun Group, Valensina GmbH, the PHW Group and Coppenrath & Wiese KG took part in the pitch event. Participants at the pitch event were also given an exciting insight into the laboratories of BENEO GmbH, a subsidiary of Südzucker AG, which offers numerous sugar alternatives in its portfolio.
Sweethoven Biotech visits Europe's largest sugar producer Sweethoven Biotech at Südzucker AG
The start-up Sweethoven Biotech presented its fiber-based sugar alternative to renowned representatives of the food industry at the Südzucker AG pitch event and took the opportunity to exchange ideas as part of the EIT Food Entrepreneurship Program.
Sweethoven Biotech at Südzucker AG
© Dr. Marcel Hövels
Download all images in original size
The impression in connection with the service is free, while the image specified author is mentioned.